TikTok is introducing a fresh option that enables them to cut down on the amount of AI-made media appearing in their timelines. This move comes as the platform announced that it currently hosts more than 1 thousand million content made with AI.
Trial and Implementation
The new functionality is being tested over the next few weeks before a widespread rollout. This development aligns with a surge in AI-generated material, driven by emerging AI video creators.
AI Proliferation Online
Studies have shown that nearly a tenth of the quickest rising video streams on a popular video site exclusively feature content made by AI. A significant portion of this output is considered “AI slop”, a phrase for inferior, factory-style content that is often illogical or dreamlike.
Based on user feedback that numerous viewers enjoy content made with AI tools, including computer-generated images to science explainers, and we intend to offer the community the power to adjust the amount of that, depending on their own preferences,” said a company executive.
AI on the Platform
TikTok announced that there are now 1.3bn videos on its network labeled as artificially created. In total, in excess of 100 mn media items are added to the platform each day, making AI-generated material a limited portion of its overall inventory.
User Control Features
Members will be capable of reduce or increase the amount of artificial media they view by using the content preference option in the application and choosing “AI-generated content”. Further subjects that can already be controlled under the tool cover current affairs, clothing, cosmetics, and dance.
Content Labeling and Policies
Its policies require creators to identify “realistic” AI-generated content, and it prohibits dangerous fake videos of celebrities or critical incidents. Any authentic-looking artificial content that is without a tag can be removed under its user guidelines.
In addition, the platform will from now on attach an AI-generated tag to content created with its built-in AI features, or detected by an industry-wide initiative for identifying AI-generated material. This measure is aimed to stop users from attempting to circumvent the labeling process.
Responsible AI Funding
The company is additionally establishing a $2 million educational fund for specialists and institutions to produce educational content about ethical AI use. This project will benefit educational bodies specializing in training coding and technology.
Platform Protection
The platform has defended its content review process, following controversy over proposals to cut jobs for a large number of content moderators in Britain. The company is expected to eliminate 439 jobs in its trust and safety team in the UK capital, with trade unions and digital protection specialists raising concerns that staff are being displaced by AI moderation.
A trust and safety lead explained that people-led review would still have a role, but AI can protect employees by eliminating the most harmful content before it is viewed by humans. TikTok reported a significant reduction in disturbing and violent content seen by content reviewers over the previous year due to intervention by its automated systems.
“We think that it’s essential to balance humans and technology to keep the platform safe,” she said. “We’ll have humans as involved in the system, but we additionally believe it’s extremely critical to minimize viewing of unsafe media as swiftly, which is where a significant AI assistance is making a difference work at speed.”
